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I’d argue that job 1 is to truly understand these tech companies. As a new Labour Party member I’m appalled at the lack of tech understanding. That in turn allows US marketers an open goal through which to knock anything they like past U.K. politicos. They are skilled at this stuff. As I was reading your story, I got where you are coming from but found myself screaming at the screen: ‘you’re asking the wrong questions.’

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